Peugeot is planning to Increase the Production of 308 in order to meet the Increasing Demand

Peugeot Citroen, which the second largest carmaker of Europe now is planning to increase the production their hatchback model 308 with an overwhelming 60,000 orders received for this new model. The company is planning to hire 600 more employees including 450 on contract temporarily and will deploy an additional night shift too in the Sochaux plant in France to meet this production goal and deliver it on time to all those who have booked 308.

Photo 1: PEUGEOT

Peugeot 308 had won the Europe’s car of the Year award in the Geneva Auto Show last week and this had further increased the demand for the model. The new hiring of employees is deemed to be a turning point in the history of Peugeot, which had to close down a factor in Aulnay at Paris suburbs and also had been working towards cutting down almost 11,200 domestic jobs in the country. Now, as the new Peugeot 308 had won this title by beating six vehicles in its class, which include electric cars also from Bayerische Motoren Werke AG as well as Tesla Motors, the fortune of Peugeot is back on land and things are really changing for them now.

Erich Hauser, an analyst at the International Strategy & Investment Group, said that “This is the first time ever I see that Peugeot is showing the market that they are adding more employment, rather than the talk of reducing employment which they always did, he also commented like “this further shows that Peugeot is starting to earn some better traction on their new models.”

Photo 2: Peugeot is planning to Increase the Production of 308 in order to meet the Increasing Demand

Peugeot’s Sochaux plant is now employing more than 10,800 workers under permanent contract and there are more than 600 as contract workers. As per the official spokesperson of Peugeot, the last time Sochaux plant hired workers was back in 2011. This plant produces the models as 508, 3008, DD5 as well as the 308. With the additional shift and employee strength, the plant’s daily production will go up from 180 to 1563 vehicles.