Vespa S- the latest offering by Piaggio to the Indian Market: a step to expand consumer base and strengthen market relations

The Indian market has officially been introduced to Piaggio’s new launch Vespa S, which had its premiere at the Delhi Auto Expo, 2014. The introductory range, an ex showroom price, is estimated at being 74,000.

Photo 1: VESPA

The Pune showroom of the brand will be the centre to sell this stylish looking, efficient two-wheeler. The new design boasts of headlights in rectangular shape and ORVMs. A new feature added are the power coated, three spoke alloy wheels, whereas disc brakes and suspension are similar as those found in the previous models of the company. It is the first choice of the fun loving, active and vigorous youth of the country, the design and power engine adding to the allure.

The square design complete with a three valve, four stroke single cylinder engine with 125cc power and ability to generate extreme acceleration with its 10.06PS at 7,500rpm; also a torque of 10.6 Nm at 6,000rpm is what has delegated the two wheeler title of being a dynamic product for the youth. The presence of front shock absorber, single side hydraulic, and rear mono shocks give the new Vespa S capacity to bear shocks easily and make the ride smoother for every kind of driver.

Photo 2: Vespa S- the latest offering by Piaggio to the Indian Market: a step to expand consumer base and strengthen market relations

Having experienced the Indian market in the last two years, Piaggio has come geared up with its third model in the Vespa series to strengthen consumer and producer relationship. Also to expand its base in the market while providing reasons to cement their bond and develop trust in their products, the Vespa S is a step, an initiative which has strength, power, unique designing and engine which is great in handling speed and bumpy road structures.

The variety of colors in which it will be made available to its buyers in the market are- dashing white, tangy orange, Blood red and matte black.